SEO Video Marketing That Goes Viral
Sure, a video might go viral and blow up overnight here and there, but that’s the exception and not the norm. In reality, SEO video marketing is a vital tool used by companies to help their video content rank higher on search engines (such as Google or Bing) based on targeted keywords. YouTube SEO works similarly allowing video content to be seen first in the YouTube search results. Companies simply can’t share great videos on a large scale without SEO video marketing. At Trusted Search Marketing, we know how to harness the power of SEO video marketing and YouTube SEO to help our clients build their following and tell their story through engaging videos. Let us help your brand create amazing video content that’s optimized well. Contact us to learn more!
Grow Subscribers with YouTube SEO
If your company is creating video content but isn’t harnessing the benefits of SEO video marketing, you’re missing out. YouTube is one of the largest search engines in the world, second only to Google, and brings in over 3 billion searches every month. Yes, you read that right… 3 billion searches every month. Now, more than every before, companies can connect with their audiences by sharing their stories, brands, products and more through engaging videos. Videos with strong SEO video marketing and YouTube SEO not only get more views but they also help to build a channel’s following into a loyal fanbase who view themselves as more than just a consumer. Let Trusted Search help your brand increase subscribers through YouTube SEO.
High Quality Content
Like we’ve mentioned above, your company’s channels can’t blow up on YouTube without a targeted SEO video marketing strategy. Video positioning in the search engine result pages (SERPs) can be dramatically improved with the implementation of video SEO optimization throughout your YouTube channels. But, how do you do this? That’s where we come in! The team at Trusted Search are experts when it comes to content ideation, video production, and YouTube SEO optimization. We specialize in creating videos that not only captivate your audience, but also convey your message, and, of course, are successfully optimized! Anyone can post a video online and hope for the best, but Trusted Search follows a tried and true strategic process that will get your videos the most views. Learn more about our process today!
Trust Our Video Production Services
When it comes to SEO video marketing, we know what we’re doing. Allow the team at Trusted Search to work with your company every step of the way to help your brand produce creative, enticing videos that are simply unmatched. We’re committed to helping your brand connect to its audience through the fastest growing search engine by leveraging SEO video marketing that boosts customers and revenue. Our team at Trusted Search has been optimizing content for over 15 years, so we know this stuff like the back of our hands and will put our experience to work for your company. Want to learn more about our SEO video marketing and YouTube SEO processes and procedures? Give us a call to learn more.
Our Video SEO Process
Industry Research and Storyboarding
Video SEO is based on telling stories, but you can’t tell a story without knowing what it’s about. Trusted Search is committed to understanding your company, its history and goals, and its competitive landscape in order to help make your brand stand out from the rest.
We also conduct comprehensive keyword research (in both Google and YouTube) that helps uncover trending topics, relevant ideas, and important information. The keyword and industry research that we conduct will serve as the basis for video content going forward.
Lights! Camera! Action!
After we’ve decided on relevant topics and ideas that fit your brand, it’s lights, camera, action! Trusted Search will write scripts, film content, and edit videos that allow your brand to connect with your audience. Our internal video production team is really amazing at capturing the essence of what makes a brand great!
Once the video is shot, we start the process of editing and producing what will become the final product. We can add in motion graphics, filters, effects and soundscapes to really make your video come to life. Once it is complete we create versions of the video that are optimized for their intended platform.
Video SEO and Promotion
Our team will publish these videos on your company’s YouTube channel and optimize the page for search results. Finally, we’ll collect and measure data and analytics throughout the duration of your video SEO campaign so we can track success and make necessary adjustments when needed.
As we receive real-time data from your videos we will make changes and suggestions for future videos while we measure the results from the video we produced. When applicable, we will also make suggestions related to paid video promotion on social channels as well to give the project an initial boost.
Frequently Asked Questions
What is the difference between having videos on my website versus a video platform?
Hosting videos on your website can be a tricky business. However, it does have benefits, including the ability to manage and control your own content versus having to comply with specific terms and services laid out by the hosting company. On the other hand, the benefit of using a video platform like YouTube is that it allows you to take advantage of the video community by encouraging conversations with your followers. Plus, using SEO video marketing on your YouTube videos increases your exposure to new customers and can ultimately lead to an increase in sales and revenue.
How do videos improve the value of my SEO campaign?
One of the main benefits of using video marketing as a part of your SEO campaign is that it increases your website’s ability to rank for videos in the search results on Google, Bing, and YouTube. Plus, it is another avenue for people to see your content. Videos also tend to encourage users to stay on a webpage page longer, which is a large ranking factor for Google.
Why is keyword research for videos different than for text based blog posts?
It is not that it is different, it is that videos can lead to a different type of search intent when compared to a blog post. The type of keyword research you perform all depends on what you’re trying to communicate and accomplish with your audience. Depending on the intent using video content over blogs might be best or vice versa.