Tag: ppc

It’s no secret that thousands of advertising options are available for business owners. Some work great; others fall short of expectations. Pay-per-click advertising (PPC) has various options that can work well with any business.  Unlike traditional advertising platforms, you only pay for successful actions instead of impressions. PPC advertising is a cost-effective model, no matter … Continued

Instagram might be six years younger than Facebook, but it’s one of the most efficient paid social marketing tools with over a billion monthly users. The photo-sharing platform is the 4th most used mobile app globally, creating a vast market all brands can maximize with, specifically with Instagram ads. While there are various ways to … Continued

Yet another year has come and gone without a conclusion on one of the most heavily disputed disagreements in the world of digital marketing, leaving die-hard SEO experts and devoted PPC strategists at odds. Yes, the question still remains: which service yields the most results? SEO or PPC?  Sure, it feels good to see your … Continued