types of ppc

Types of Pay-Per-Click Advertising

It’s no secret that thousands of advertising options are available for business owners. Some work great; others fall short of expectations. Pay-per-click advertising (PPC) has various options that can work well with any business.  Unlike traditional advertising platforms, you only pay for successful actions instead of impressions. PPC advertising is a cost-effective model, no matter … Continued
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Instagram Shopping For Your Business

Instagram Shopping for Your Business

Instagram shopping is a game-changing feature of the Instagram app. Consumers can browse products and proceed to checkout without leaving the app and going to your online store — how cool is that? Indeed, Instagram shopping has revolutionized social shopping for the over 1 billion users who use the app regularly. It has streamlined online … Continued
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analyzing content audit data

SEO vs PPC: Time to Settle This

Yet another year has come and gone without a conclusion on one of the most heavily disputed disagreements in the world of digital marketing, leaving die-hard SEO experts and devoted PPC strategists at odds. Yes, the question still remains: which service yields the most results? SEO or PPC?  Sure, it feels good to see your … Continued
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