types of ppc

Types of Pay-Per-Click Advertising

It’s no secret that thousands of advertising options are available for business owners. Some work great; others fall short of expectations. Pay-per-click advertising (PPC) has various options that can work well with any business.  Unlike traditional advertising platforms, you only pay for successful actions instead of impressions. PPC advertising is a cost-effective model, no matter … Continued
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What is Paid Search Traffic?

What is Paid Search Traffic?

Website traffic can come from multiple sources. You may have looked at your SEO tool of choice and wondered what paid search traffic is.  To know what it is and how paid search works, you first need to know the importance of website traffic. Traffic refers to the total number of website users within a … Continued
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Questions to ask your SEO company

14 Questions to Ask Your SEO Provider

Search engine optimization (SEO) is integral for a business’s success in today’s digital and fast-evolving world. So to help you make sure you’re getting the best results for your business, let’s talk about some important questions to ask your SEO provider. But first, what is SEO? SEO refers to the techniques and processes geared towards … Continued
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How to run Instagram ads

Create and Run Instagram Ads: Here is What You Should Know

Instagram might be six years younger than Facebook, but it’s one of the most efficient paid social marketing tools with over a billion monthly users. The photo-sharing platform is the 4th most used mobile app globally, creating a vast market all brands can maximize with, specifically with Instagram ads. While there are various ways to … Continued
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