We Know Local SEO
A Google representative stated in 2019 that 46% of Google’s searches have local intent. Let’s state that again… 46% of Google’s searches have local intent. That’s almost half of Google’s search results! With a percentage like that, it’s easy to see that if you’re not optimizing your website for local SEO, then you’re missing out on a ton of traffic and revenue. But, how can you improve your local SEO? By hiring a local SEO company, of course! Trusted Search Marketing is a local SEO agency that focuses on optimizing your website’s content to be more localized while improving your company’s position in the local search results. Through a series of local SEO audits, including Google My Business, schema, and local citation audits, we will help your brand rank higher in the local pack leading to more website traffic, sales, and revenue.
Local SEO Campaigns
The benefits of having a lucrative local SEO campaign are evident. With over 15 years of experience in digital marketing and local SEO, our team of local SEO consultants are just the experts your brand needs to improve your local SEO rankings. Besides optimizing your Google My Business listing, we will also provide your company with a comprehensive technical audit. This technical audit will help us to better understand how Google sees your brand and where it ranks your website. For an in depth look at our local SEO services and processes scroll to the bottom of this page or give us a call for a free consultation with a local SEO expert.
Our Approach To Local Search
When it comes to digital marketing and local SEO campaigns, transparency is everything. One spammy tactic or wrong decision and your website could be penalized by Google and Bing forever, devastating your brand overnight. That’s why, before working with a local SEO agency, it’s important to see and understand their strategies, processes, tactics, and approach in order to determine if they are trustworthy and someone you feel comfortable trusting your website to. While most local SEO agencies offer a fragmented and chaotic approach to their local SEO campaigns, Trusted Search is different. Our local SEO services focus on real, tried and true, SEO-friendly tactics that will make a huge difference to your company. Are you interested in learning more about our local SEO services and offerings? Give us a call for a free consultation today!
We Understand Small Businesses
With 15 years of experience working for a small business, our local SEOs know a thing or two about how to effectively market for a small business. We know that small changes to the search results and local pack can have a big impact on your bottomline. That’s why our team of local SEO experts will work hard to determine the best tactics, strategy, and approach to your local SEO campaign. No one-size fits all or cookie cutter approach here! We offer personalized campaigns and real results to our clients. No matter what. Let Trusted Search take your local SEO campaign to the next level! Contact us today to get started.
Our Local SEO Process
Client Analysis and Google My Business Audit
The first step to building a great local SEO campaign should always be researching your business, the competition, and the industry you are in. The team at Trusted Search will then conduct comprehensive keyword research to identify the local keywords that are used by potential customers. These keywords serve as the foundation for all the future work we do.
We also audit and optimize your Google My Business listing so people in your area can find you with ease on Google Maps and local search results. We also analyze your business reviews, sentiment, and responses and come up with a plan to manage them moving forward. Reviews (not just on Google) are the lifeblood of the local search ecosystem and having a clear and effective review management strategy is imperative.
Local SEO Audit and Schema Implementation
Once keyword research is complete the team at Trusted Search gets to work on providing a robust technical SEO analysis of your site. Unlike some local SEO agencies, we don’t just optimize for your location while leaving glaring SEO issues. The local SEO experts at Trusted Search optimize your site to rank for local keywords selected in our keyword research as well as adding strong local signals to help Google understand your location.
One local signal that we recommend is adding structured data (known as schema) to your site. Local structured data is code that is added to your website which helps Google to better understand certain parts of the website. There are hundreds of schema options, but we focus on the markups that help Google understand things like your address, company name, hours of operation as well as any reviews you have on your site.
NAP Cleanup and Local Citation Building
One of the ways that Google’s local algorithm ascertains your actual location is by pulling in your name, address, and phone number (NAP) from multiple local directories and data aggregators. These are known as citations. Having this data pulled into Google with missing or incorrect information can hamper your local SEO efforts. Our local SEO agency audits your current listings on directories and aggregator sites and manually corrects (or updates) them with your current and actual address so they are all the same.
Once your current listings are cleaned up, our local SEO agency implements a strategic citation building campaign. Just like our link building campaigns, our SEO outreach experts will build local citations by hand to ensure that Google is receiving multiple local signals from authoritative databases and all with the same information.
Frequently Asked Questions
How does local SEO differ from general SEO?
Traditional search engine optimization (SEO) focuses on improving your site’s visibility in the search engine result pages (SERPs) on a national or global scale. Whereas, local SEO allows you to capture local search territory and connect with searchers in your area.
What is included in local SEO services?
If you partner with an experienced local SEO agency, they will focus on optimizing your Google My Business page by adding posts and making sure everything is factually correct. They will also perform a local SEO audit, improve your internal linking structure, create local content, add location pages to your website, and more!
Is Google My Business important for ranking locally?
Google My Business is by far the most important online directory for local businesses. It allows customers to find your business and for you to tell them your story. Customers can leave ratings, reviews, and images on your listing. Think of Google My Business as a more modern and personalized version of Yelp!
What are local citations and why are they important?
Local citations are any online mention of the name, address, and/or phone number of a local business. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations are important because they help internet users discover local businesses and can also impact local search engine rankings!
How much does a local SEO campaign cost?
The average local SEO campaign cost ranges from $1,500 to $2,300 per month for a single brick-and-mortar location.
Why are some local SEO campaigns really cheap?
Cheap local SEO services are normally broken down to monthly recurring fees of anywhere between $100-$1000 per month. This is a common price range for offshore SEO agencies or new consultants starting their careers. They will typically advertise themselves as an affordable SEO service. SEO agencies run on time and materials, so the local SEO campaigns that only charge a few hundred dollars a month won’t have the quality materials or dedicated time needed to execute a great local SEO campaign for your brand.