We Build Awesome Links!
Every business owner should be interested in building links to their website or, as it’s known in the industry, link building. But, what is link building? Link building is the practice of acquiring inbound hyperlinks from other websites to your website. This can be done by actively reaching out to websites asking for links as well as promoting high-quality content curated for your website. Not only does building links help to drive referral traffic to a website but, more importantly, it increases the site’s domain authority with the search engines. Although link building sounds easy it can actually be quite tedious and time consuming, not to mention difficult. Plus, Google has always frowned upon building spammy and unrelated backlinks strictly for manipulating their ranking algorithm. In 2014, Google launched an update aimed at suppressing or penalizing sites that were attempting to manipulate Google’s algorithm with spammy, non-relevant backlinks. This was known as Google’s Penguin Update and really forced the SEO community to look at linking in a more natural and content focused way.
Link Building That Provides Value
Link building is not just about getting a link on a website that you reached out to because it looked good. Link building is about creating a strong strategy that builds relationships with credible websites owners and provides them with value in exchange for a link. This value could be something like a well-researched and well-written blog that you offer to them as a guest post or a resource guide, infographic, or video that provides value to their audience. When picking a link building agency, make sure their main focus is on quality links over quantity links. While the number of links to your website is important, it is more important to have high quality links from websites with high domain authorities versus links from websites with low domain authority.
Experienced Link Building Specialists
Effective link building isn’t about buying spammy links from overseas or listing your website on thousands of useless directories. Real, effective link building means acquiring relevant, authoritative, and valuable links from high-ranking websites, which is no easy feat. But, with Trusted Search Marketing, you’re in good hands. With over 15 years of link building experience under our belts, we know how to acquire backlinks that really move the needle and drive quality traffic to your website. But, keep in mind that link building isn’t something that can be done in a day. A professionally managed link building campaign can take weeks to execute and the results can take months to appear. So, what are you waiting for? Talk to one of our digital marketing experts about developing a link building campaign for your website today!
Our Link Building Process
Industry and Competitive Research
Before we begin to build authoritative links, we complete a professional link audit of your site. This audit provides information about the links you have and the links you should have. In addition to the link audit, we create an analysis of your competitor’s backlink profile. This is an efficient way for us to see what links your competitors have and what content or linkable assets are being used in the industry.
Our link building experts also deep dive into your link profile as well as your content to analyze what linkable assets you have on your site and what content currently generates the most links and social shares. Our team uses this information to create a link building strategy that we will use to build powerful links to your site.
Link Cleanup and Content Creation
Toxic links put you at risk for a number of things, including receiving a manual or algorithmic penalty from the search engines. Often times toxic backlinks can be accrued from spam sites without you even knowing. In worse cases, competitors can engage in negative SEO to try and pollute your link authority and hurt your SEO efforts. We’ll remove toxic links through a toxic link audit. We analyze the data and create a disavow campaign to eliminate these spammy links.
Once this step is complete, we begin the process of creating linkable assets. This involves writing, filming, and designing informative content that other websites will find valuable and will want to link their website to. Once this is complete we move on to the prospecting and outreach component of your link building campaign.
Link Prospecting and Outreach
During this stage, we focus on constructing an authoritative link campaign by researching and acquiring industry-related targeted links that will boost your business in Google’s search rankings. Trusted Search knows that the best link-building campaigns require time and tweaking, and we’re committed to continually adjusting our plan in order to achieve desired results.
Our link outreach team cultivates hundreds of potential linking opportunities like guest posts, resource pages, and other highly authoritative industry sites. Once that list is checked for quality, we manually outreach to those sites and pitch your linkable assets. We share our progress with you on your client dashboard, monthly reporting, and account reviews with your client success manager.
Frequently Asked Questions
Why is link building important for SEO?
Link building is a major factor in how Google ranks web pages. According to a study done in 2021, link building remains one of the top three most important ranking factors in the eyes of Google and Bing. Plus, linking to relevant content helps search engines understand your business’s niche and help create trust signals for your website.
What is the difference between high-quality and low-quality backlinks?
High-quality backlinks are links to websites with a high domain authority, which is a signal used by Google and Bing that is directly associated with trust. Low-quality backlinks are links from websites with a low domain authority and spammy practices. As you can imagine, it’s important to gain high-quality links from websites with a strong domain authority versus low-quality links from spammy websites.
What are the key elements of a successful link building strategy?
The foundation of any successful link building strategy focuses on the quality of links, not the quantity. It also focuses on the relevancy and authority of links, which is another important factor in the eyes of Google and Bing. Another important aspect of a successful link building campaign is the completion of a link audit. A link audit is a way to look at your competitor’s metrics to see which backlinks they have. This gives your company insight into their link building strategy and helps to give you a competitive advantage
How do you disavow toxic backlinks?
In order to disavow backlinks, you must first evaluate your link profile to identify highly toxic links. Once identified, you add those website URLs to a disavow file and upload it to Google. In doing this, you as essentially asking Google to ignore those links. This cannot be undone, so make sure you only list the most detrimental links in your disavow file. Otherwise, you risk throwing the baby out with the bathwater.
What does white hat, black hat, and grey hat link building mean?
The terms white hat, black hat, and grey hat generally refer to the rules outlined by Google and whether or not an SEO decides to follow them. White hat link building focuses on using ethical tactics and staying within the guidelines outlined by the search engines. Black hat link building focuses on using risky practices that go against Google’s guidelines (such as buying links). Grey hat link building, you guessed it, is somewhere in between white hat and black hat link building. Grey hat link builders tend to stay within the guidelines outlined by the search engines, but occasionally hop across the link to black hat link building when they believe it benefits their brand.
How many links should my SEO agency build each month?
It is not about building as many links as we can, but about building as many good links as we can and good links take time. You have to cultivate relationships, create amazing content, and follow up multiple times in order to get the results you’re looking for. Some link building agencies will promise hundreds of links per month, but these links will either be spammy or not real. Real, effective link building takes time and patience. It’s not something that can be gained overnight. It takes months of hard work, but is worth it in the long run.