A Trusted SEO Agency
Search Engine Optimization
A Top Lancaster SEO Company
Some people think SEO is smoke and mirrors or even just dumb luck, but nothing could be further from the truth. A professionally managed campaign using our proven SEO methods and lead by our talented Lancaster SEOs will improve your search ranking while acquiring relevant traffic that actually converts.
Trusted Search Marketing is an SEO company that dedicates individual time and attention to each client so that we truly understand their goals and unique industry. Based on those goals, and in combination with our extensive technical audit findings, our SEO agency will put together a custom SEO campaign to increase your website’s organic traffic, top of funnel searches, Google rankings, click-through rate and conversions.
Make Every Click Count
From building a trusted partnership to producing trusted results, Trusted Search has your back. That’s why our agency works hand in hand with our clients to make sure every click (and every dollar) counts. We aren’t going to overwhelm and distract you with fancy spreadsheets and useless graphs, just real talk and better results. We’ll make your money work for you.
We hate nothing more than seeing quality traffic go to waste. It’s like stocking your fridge but letting all of the food go bad. We’ll make sure that you have tried and true processes in place to turn those website visitors into sales. We don’t rely on short-term tactics that are here today and gone tomorrow. Our SEO process has served us for decades and is future-proof.
An SEO Agency That Gets Business
SEO is not a buzzword. It’s a process that can help you build a thriving business, but only if you choose the right SEO agency. Does your SEO agency understand how business is done, or better yet, how your business is done?
At Trusted Search, we create custom SEO plans with your unique business in mind. Other agencies use a one-size-fits-all templated checklist probably made by a group of newbies with just a few years of experience (if that). It isn’t uncommon to find “expert SEOs” that were delivering pizzas six months ago. Ok… That was sassy – but it’s true (TRUST = real talk). We’ll put in the time and effort from the get go to learn about your customers, where they live and work, how they search for your products and services, and how your competitors do it. Trusted Search is an SEO agency that gets how business is done.
Commitment issues? No problem
Trusted Search doesn’t want to trap unhappy clients into a long-term relationship. We want clients who are happy with what we do and how we do it. Our agreement is month-to-month, so if for any reason you want to kick us to the curb like a bad Tinder date, you can cancel your SEO contract with a 60-day notice. There is a sea of SEO agencies to choose from. Let us prove to you why we are a fish worth catching. Have questions about the next steps? Give us a call today!
We can’t wait to get started on your custom SEO campaign, but if you’re still unsure, we’ll give you a free assessment. It’s on the house!
Our SEO Process
Keyword Research and Industry Analysis
Keyword research and analysis is the foundation for everything we do in an SEO campaign. We start the process by leveraging our client’s industry expertise while diving into their industry. We conduct extensive research into their business as well as their competitor’s online presence while formulating a winning keyword strategy.
Once keywords are established we make sure we correctly map these new keywords to existing pages on your site while recommending content creation around powerful keyword expansion strategy. Our competitive analysis helps us to make sure the keywords we select are not only obtainable, but also match the right intent for your customers.
Technical SEO and Content Audit
We take what we’ve learned about your business to do a technical onsite audit. The technical onsite audit is the backbone of SEO. It allows us to identify and correct errors and optimize keywords by creating new URLs, meta tags, headings, and more. But, we don’t stop there.
We also create a content marketing plan complete with marketing personas and content topic ideation and a link building campaign to boost traffic and site authority. All of these pieces work together to improve your search ranking, conversion rate and to ultimately grow your business.
We Build Powerful Backlinks To Your Site
Link building is one of the most important ranking factors for SEO success. Link prospecting and outreach is also one of the most difficult aspects of a search engine optimization campaign. Our team analyzes your competition and industry to identify which tactics are working and craft a highly targeted outreach campaign to attract links to your site. In addition to our link outreach campaigns we also audit your current backlink profile to optimize it for missed opportunities using link reclamation tactics.
Lastly, our link building experts will assess your link profile for toxic backlinks that could hurt you in Google and disavow them so they cannot count against your SEO efforts.
Frequently Asked Questions
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Why should I hire an SEO marketing company?
You wake up with a strange rash on your arm, and after a terrifying Google search, too may WebMD articles, and a diagnosis from a stranger on Reddit, you head to the pharmacy to buy six different creams and replace all of your soaps and detergents. $200 and days later, you finally break down and head to urgent care only to find out that everything you’ve done has made your rash worse, not better, and now it will take even longer to heal. Sure, you can do SEO on your own, but chances are you’ll spend more money and waste time just to make things worse or get poor results. Typical SEO marketing companies train each employee over 100 hours a year and are up to date with new technologies and trends. Let an SEO agency leverage that experience and let you get back to what you do best.
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What effect does SEO have on your website?
Think about your last Google search. How far down the first page did you scroll? Did you click to the next page of results? Probably not. The truth is, the higher your website ranks in Google search results, the more traffic you get. And no one looks farther than the first few pages of search results. Simply put, SEO will help improve your position in Google search results (hello first page!) so potential customers can find you, buy your products or services, and grow your business.
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How do I know if my SEO is working?
SEO can take some time to work. It’s like an engine that’s slow to get moving, but once it does, it can really roll. There is just no way to jump the line or cut corners – using questionable tactics is dangerous and can have serious and sometimes irreversible consequences. You’ll know when your SEO is working when your ranking improves in search results for your chosen keywords, when organic traffic increases on your optimized pages, and when you have more conversions. A good SEO agency will provide you with regular reporting and make sure you know if your SEO campaign is producing results.
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How long does it take for your SEO services to see results?
It usually takes about 3-6 months to see SEO results. The first few months of the SEO process focus on setting you up for success, but you should start seeing the needle move shortly thereafter. In the beginning we focus on keyword research, keyword mapping, technical audits, and link building, and it takes time for these things to take effect. At the 6-month mark, we do a critical review since you can typically see results at that time.
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How much does SEO Cost?
You will find SEO companies that quote anywhere from $30 to $30,000 a month. That’s a huge price range, so what gives? The golden rule applies to SEO – you get what you pay for. Reputable SEO agencies will charge, on average, $100-$200 per hour. If a company is charging less than that, there is a good chance that they won’t produce the results you expect. It’s typical for agencies to charge by the hour or by the project, and the cost is based on the estimated time and materials necessary for them to evaluate, plan and execute the campaign, and that time is normally built into a retainer.