Insight Into Influencer Marketing
In recent years, social media has become one of the most powerful ways to get your brand’s name in front of a large and diverse audience. And with an influencer marketing agency, like Trusted Search Marketing, your company can harness the power of a social media influencer to reach even more people. But, what is a social media influencer? A social media influencer is a person or organization that has amassed a large following on social media within a specific genre. Because of their massive online following, these social media influencers are paid to sponsor products on their social media accounts. This is known as an influencer marketing campaign.
Benefits Of Influencer Marketing Agencies
It’s tempting to open Instagram or TikTok and start reaching out to social media influencers to help build your brand. On the surface, it’s easy to relate to the content and be distracted by how many followers they have. Oftentimes, brands become tunnel-visioned in these metrics and can ignore the bigger picture. At Trusted Search, we take this to the next level. Our years of experience as an influencer marketing agency as well as internal tools and processes help us to identify the right brand ambassadors for your product or service. We examine things like engagement rates, content quality, and response times. We also complete an influencer audit to ensure that the influencer’s followers and subscribers are organic (a.k.a real…) and not purchased or falsified.
Our Social Media Influencer Process
When it comes to our social media influencer process, everything we do at Trusted Search follows a tried and true method for success. First, we start by learning about and understanding the inner workings of your brand. We work closely with your team to learn as much as we can about your products and services. Then, we work with your team to establish a budget, goals, and timelines. Third, we go on the hunt to find the best social media influencer(s) for your brand and hire them to represent your company. Once hired, we work with the influencer on content and planning and keep a close eye on the analytics throughout the campaign. Lastly, we wrap-up the campaign by providing your brand with the final numbers and determining what we can improve on before starting the next influencer campaign.
Professionally Managed Influencer Campaigns
With 15 years of experience in digital marketing, we are proud to say that we have the right knowledge, tools, and expertise to help your company succeed in influencer marketing. Whether you’re looking to increase sales, brand engagement, or reach more followers on social media, we are here to help! We would love the opportunity to work with your company and help your brand reach its full potential on social media. Call us today to learn more about the benefits of social media influencer marketing campaigns.
Steps to Leveraging Influencer Campaigns
Goal Setting And Analyzing Influencers
We understand the importance of influencer campaigns in today’s marketing sphere and know that the first thing to do is setting realistic goals for your brand. Trusted Search will work with your company to create these goals according to your industry, needs, and opportunities. With these goals in mind, we select the influencers with the necessary audience, personality, and following that best suits your business.
Every influencer caters to a certain group of customers, and we make sure to choose ones with your target market in mind! We use a set of set of advanced tools to help us cut through the vanity metrics and make sure these influencers really do have the core metrics we are looking for. Our team looks past the influencers with purchased or irrelevant followers and present your team with influencers whose audience and engagement metrics will help to lift your brand.
Content Planning and Creation
After we select influencers for your campaign, Trusted Search works with them to help create engaging content based on your company’s goals. Influencer marketing isn’t successful if there isn’t a strategy being used. Some agencies simply throw out content and hope that the influencer’s audience will do the rest. We all know this the post and pray method. Trusted Search doesn’t take that risk.
Our influencer marketing content is informative, compelling, and always transactional. Our campaigns target high engagement rates while increasing brand loyalty and sales generation. We find that campaigns work best when there is a clear collaboration between our agency, our client, and the social media influencer. When everybody is on the same page and working together the results can be outstanding!
Our social media influencer agency tracks our influencer marketing campaigns to measure results and ensure success from start to finish, making sure that our content is working for your company’s goals. Trusted Search employees end to end tracking to track multiple conversion opportunities within your site.
While we aim for our influencer campaigns to generate immediate sales, we also track many other secondary conversion points. We don’t want to overlook things like mailing list signups, social shares, or coupon downloads. All of these metrics provide a clear picture of whether the social media influencer campaign is a success or not. Based on our reporting and metrics, we learn more about the individual audiences and tweak our influencer partners and their content and delivery as needed to optimize for the success of future campaigns.
Frequently Asked Questions
What do influencer marketing agencies do?
Influencer marketing agencies identify and find social media influencers and content creators for their clients. Influencer marketing agencies also negotiate influencer rates on behalf of their client and offer content ideas and strategies that will grow engagement and audience reach.
How do you find the right social media influencers?
The best way to find social media influencers involves researching relevant hashtags and keywords on social media that relate to your brand, product, or service. It’s also important to review your social media followers. A social media influencer may be following your account and you don’t even know it!
What makes influencer marketing different from other kinds of marketing?
Influencer marketing focuses on collaborations between brands and influencers. If the right influencer promotes your product, brand, or service, it can generate a ton of leads and sales for your company. Other marketing campaigns involve strategies and tactics that may or may not be focused on social media.
How do you choose the right influencer for your company?
It is important to study the influencer’s engagement metrics along with other insights gathered from their account such as how they promote products on their account and how they interact with their followers. You’ll also want to communicate with them prior to hiring them to promote your brand to make sure that they are someone you are comfortable partnering with.
How do you measure the results of influencer marketing?
The best way to measure results from an influencer marketing campaign is through engagement, conversion rates, website traffic, and new followers.