SEO News, Advice, and Perspective

Once considered a marketing strategy for brands with huge marketing budgets, video marketing is now more mainstream than ever. Today 85% of businesses use video in marketing, while 92% of marketers report video advertising is critical to their digital marketing strategies. And they’re on the right track since 72% of consumers say they’d rather watch … Continued

Yet another year has come and gone without a conclusion on one of the most heavily disputed disagreements in the world of digital marketing, leaving die-hard SEO experts and devoted PPC strategists at odds. Yes, the question still remains: which service yields the most results? SEO or PPC?  Sure, it feels good to see your … Continued

Small businesses and digital marketing agencies alike know how much hard work, heart, and soul goes into building a unique website created specifically for your business. Every bit of it is tailored to you- from the tone of the copy to the site architecture to the website design. As a website owner myself, I know … Continued

How Much Does SEO Cost? Around 2.14 billion people worldwide will purchase goods online this year (2021), and global eCommerce sales are expected to reach $4.891 trillion. (1) As the global pandemic continues to impact daily life, more businesses than ever before and realizing the benefits of SEO. While the concept of search engine optimization … Continued