Our Digital Marketing Blog

SEO News, Advice, and Perspective

Why Are My Google Ads Not Showing Up?

After weeks of extensive research and hard work, you’ve finally set up your Google ads account, and your first-ever ads campaign is live. You spend the next two days reviewing Google analytics, but unfortunately, there are no impressions, no clicks, and worst of all, your ads aren’t even showing on SERPs. So what is going … Continued
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How to run Instagram ads

Create and Run Instagram Ads: Here is What You Should Know

Instagram might be six years younger than Facebook, but it’s one of the most efficient paid social marketing tools with over a billion monthly users. The photo-sharing platform is the 4th most used mobile app globally, creating a vast market all brands can maximize with, specifically with Instagram ads. While there are various ways to … Continued
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Instagram Shopping For Your Business

Instagram Shopping for Your Business

Instagram shopping is a game-changing feature of the Instagram app. Consumers can browse products and proceed to checkout without leaving the app and going to your online store — how cool is that? Indeed, Instagram shopping has revolutionized social shopping for the over 1 billion users who use the app regularly. It has streamlined online … Continued
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Video Marketing

The Power of Video When Marketing Your Business

Once considered a marketing strategy for brands with huge marketing budgets, video marketing is now more mainstream than ever. Today 85% of businesses use video in marketing, while 92% of marketers report video advertising is critical to their digital marketing strategies. And they’re on the right track since 72% of consumers say they’d rather watch … Continued
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