SEO News, Advice, and Perspective

Search engine optimization (SEO) is integral for a business’s success in today’s digital and fast-evolving world. So to help you make sure you’re getting the best results for your business, let’s talk about some important questions to ask your SEO provider. But first, what is SEO? SEO refers to the techniques and processes geared towards … Continued

A lot has changed in the world of marketing over the past decade. Today, businesses no longer rely on traditional marketing techniques, which are time and capital-intensive. Instead, we have modern marketing methods that are more effective and customer-centric. Top on the list of contemporary marketing techniques is content marketing. What is Content Marketing? Content … Continued

Do you consider yourself a content writer? What about an SEO content writer? While writing content in and of itself is a skill, SEO writing is an entirely different beast.  Simply put, not all content writers are SEO content writers. But, what is SEO writing, and why is it so important in digital marketing? This … Continued

We know that backlinks are among the top three ranking factors on Google’s radar. That’s why we SEOs focus on building backlinks week in and week out because we know our sites’ ranking is at stake. Unfortunately, we end up overlooking backlink audits even though harmful links can pull down our SERP rankings, or worse, … Continued