Our Digital Marketing Blog

SEO News, Advice, and Perspective

Magnifying glass graphic showing different elements of on-page seo

What is On-page SEO?

As you may know, search engine optimization encompasses the entire process of optimizing your website for Google search results. You may have heard terms like technical SEO, on-page SEO, and off-page SEO. Technical SEO involves optimizing the entire website domain. On-page SEO refers to optimizing web pages on specific URLs. Off-page involves optimizing elements outside … Continued
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Content marketing tips

10 Content Marketing Tips That Will Increase Traffic and Sales

Whether you’re an old hand or a greenhorn in content marketing, you know you have to be a stand-out marketer to succeed in this competitive field. To create content that converts, you must understand your target audience inside out and tailor content that speaks to their pain points.  This calls for exceptional content marketing, research, … Continued
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Types of content marketing

12 Types of Content Marketing and How they Benefit Your Brand

Content marketing has been a buzzword in the past couple of years. And it’s been for a good reason because content marketing drives three times more leads than conventional marketing. But what exactly is content marketing? While there are many variations to its definition, content marketing is a long-term marketing technique that revolves around creating … Continued
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Questions to ask your SEO company

14 Questions to Ask Your SEO Provider

Search engine optimization (SEO) is integral for a business’s success in today’s digital and fast-evolving world. So to help you make sure you’re getting the best results for your business, let’s talk about some important questions to ask your SEO provider. But first, what is SEO? SEO refers to the techniques and processes geared towards … Continued
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