SEO News, Advice, and Perspective

On-page and off-page SEO are two different means for the same goal: to help improve Google search ranking. Both use different methods and cover various activities. In short, on-page SEO refers to the collection of items embedded within your web page. These are website elements that you can directly alter to fit your needs. Off-page … Continued

As you may know, search engine optimization encompasses the entire process of optimizing your website for Google search results. You may have heard terms like technical SEO, on-page SEO, and off-page SEO. Technical SEO involves optimizing the entire website domain. On-page SEO refers to optimizing web pages on specific URLs. Off-page involves optimizing elements outside … Continued

Whether you’re an old hand or a greenhorn in content marketing, you know you have to be a stand-out marketer to succeed in this competitive field. To create content that converts, you must understand your target audience inside out and tailor content that speaks to their pain points.  This calls for exceptional content marketing, research, … Continued

Content marketing has been a buzzword in the past couple of years. And it’s been for a good reason because content marketing drives three times more leads than conventional marketing. But what exactly is content marketing? While there are many variations to its definition, content marketing is a long-term marketing technique that revolves around creating … Continued