Paid Search

types of ppc

Types of Pay-Per-Click Advertising

It’s no secret that thousands of advertising options are available for business owners. Some work great; others fall short of expectations. Pay-per-click advertising (PPC) has various options that can work well with any business.  Unlike traditional advertising platforms, you only pay for successful actions instead of impressions. PPC advertising is a cost-effective model, no matter … Continued
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Why Are My Google Ads Not Showing Up?

After weeks of extensive research and hard work, you’ve finally set up your Google ads account, and your first-ever ads campaign is live. You spend the next two days reviewing Google analytics, but unfortunately, there are no impressions, no clicks, and worst of all, your ads aren’t even showing on SERPs. So what is going … Continued
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